Business Case Studies, Growth Strategies Case Study, TCS, IT Services Multinational

print page
Tell A Friend
Bookmark
 

Case Categories

Growth Strategies Case Study

IBS CDC IBS CDC IBS CDC IBS CDC RSS Feed
Case Title:

TCS in 2006 : India’s First IT Services Multinational

Publication Year : 2006

Authors: Mr Mahesh Pol, Ms Mridu Verma

Industry: Information Technology and IT Enabled Services

Region:India

Case Code: GRS0123P

Teaching Note: Available

Structured Assignment: Not Available

Buy This Case Study
OR





Abstract:
Tata Consultancy Services (TCS) was the largest Indian software company to offer the entire value chain of Information Technology (IT) services that included consulting, Business Process Outsourcing (BPO) and engineering services. TCS was credited for bringing the software industry to India. TCS had also expanded its operations outside India and had become an Indian IT multinational. In 2000, TCS outlined its ambition to become one of the top ten global IT companies with revenues worth $10 billion by 2010.

The case discusses the five-bubble growth strategy employed by TCS to achieve its aim and change brought about by the company in its business model.

Pedagogical Objectives:

  • To discuss the growth of TCS as an Indian software company domestically
  • To discuss the Global Delivery Model (GDM) adopted by TCS to become a multinational IT company
  • To discuss the five-bubble growth strategy employed by TCS to become one of the Top ten global IT companies
  • To discuss the Network Delivery Model (NDM) adopted by TCS for executing its growth strategy.

Keywords : TCS; Tata group; software (IT) industry; initially catering to Tata group companies; extending IT offerings to other Indian Companies; expanding to serve US; European markets; ODCs (offshore delivery centers); TCS' GDM (Global Delivery Model); GDM of TCS' Indian competitors; goal of becoming 1st Indian $10 billion IT MNC; 5 bubble growth strategy; Growth Strategies Case Study; 5 strategic growth areas; engineering; infrastructure services; consulting; BPO & IT products; domestic & foreign acquisitions by TCS; TCS' NDM

Contents : 
Introduction
Background Note
Business Model
Becoming an IT multinational
TCS’ Growth strategy comprising 5-Bubble Game plan
Looking Ahead
TCS’ Networked Delivery Model (NDM)
TCS’ Domestic & Foreign acquisitions

Recently Bought Case Studies

    Recently Bought Case Studies
advertisement

    Executive Interviews

  • David ConklinDavid Conklin

    David Conklin, is a professor at the Richard Ivey School of Business
    Speaks on Government and Business
  • Lord Meghnad DesaiLord Meghnad Desai

    Lord Meghnad Desai, is an Indian-born British economist and Labor politician
    Speaks on Government and Business
  • Vijay GovindarajanVijay Govindarajan

    Vijay Govindarajan, is widely regarded as one of the world’s leading experts on strategy and innovation
    Speaks on Reverse Innovation
  • View All Executive Interviews»






Contact us: IBS Case Development Centre (IBSCDC), IFHE Campus, Donthanapally, Sankarapally Road, Hyderabad-501 504, Andhra Pradesh, INDIA.
Mob: +91- 9640901313, Phone: +91 - 08417 - 236672, Fax : + 91 - 08417 - 236674
E-mail: casehelpdesk@ibsindia.org

©2003-2010 IBS Case Development Centre. All rights reserved. | Careers | Privacy Policy | Terms of Use | Disclosure | Site Map xml sitemap