Business Case Studies, Growth Strategies Case Study, Reliance Infocomm’s Teething Troubles

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Case Title:

Reliance Infocomm’s Teething Troubles- B

Publication Year : 2006

Authors: Ms Shruti Khatri, Prof. Dhananjay Keskar

Industry: Telecommunications

Region:India

Case Code: GRS0121P

Teaching Note: Not Available

Structured Assignment: Not Available

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Abstract:
This is the second of a two-case series. Reliance Infocomm (Infocomm) was launched in December 2002, by Reliance Industries, India’s largest private business house. Infocomm was launched nation-wide with a huge fanfare. Though most people had expected it to be a major success Infocomm did not turn out to be so. Infocomm had not achieved its targets and there was a lot of concern amongst its customers. This case discusses Infocomm’s strategies and its turn around.

Pedagogical Objectives:

  • To discuss the strategies adopted by Reliance Infocomm to overcome the troubles that it faced at its launch.

Keywords : Reliance Infocomm; Telecom sector; Infocomm Rollout; Teething Troubles; Dhirubhai Ambani Entrepreneurs; Growth Strategies Case Study; CDMA; Cellular Telephony; Monsoon Hungama; RIM

Contents : 
Introduction
The Strategy
Looking Ahead
Cellular Service Providers

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