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Case Title:

eBay- future perfect

Publication Year : 2006

Authors: Ms. Mridu Verma

Industry: Internet and e-commerce

Region:USA

Case Code: GRS0119P

Teaching Note: Not Available

Structured Assignment: Not Available

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Abstract:
In 2006, eBay, the world’s largest online auction business, is one of the fastest growing companies in the world. The case discusses eBay’s unique business model, its CEO Meg Whitman’s initiatives, its work environment and its global expansion strategy. eBay’s management has responded quickly and well to new challenges and crisis situations. It has expanded without jeopardising its core business. It’s a business model has scaled extremely well. Off late however eBay’s revenue growth has been slowing, especially in the United States, it’s most mature market. Experts point that eBay may not have the pricing power it has enjoyed earlier. eBay’s business is very customer driven and it may become difficult to predict what would attract or drive away customers in droves. The ultimate question is how can eBay fend off encroachment from rivals, maintain its focus and build the infrastructure and management team to continue to evolve.

Pedagogical Objectives:

  • The case discusses eBay’s unique business model, its CEO Meg Whitman’s initiatives, its work environment and its global expansion strategy. EBay’s management has well-responded quickly to new challenges and crisis. It has expanded without jeopardising its core business. It’s a business model scaled extremely well
  • The case discusses eBay’s growth strategy and the challenges that lie ahead.

Keywords : eBay; Online auction; e-marketplace; business model; Meg Whitman; global trading platform; product life cycle; skype; Growth Strategies Case Study; Networking; Eachnet site; China; unique selling proposition; pay-per-call advertising; Taobao

Contents : 
Introduction
Background Note
eBay under Meg Whitman
Business Model
Overseas Expansion
Unaudited Condensed Consolidated Balance Sheet
Net Revenues by Geography
eBay Marketplaces Operating Data

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