Business Case Studies, Growth Strategies Case Study, Mittal Steel in Asia

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Case Title:

Mittal Steel in Asia: Growth Strategies

Publication Year : 2005

Authors: Himani Bansal, Sumit Kumar Chaudhuri

Industry: Minerals, Metals and Mining

Region:Netherlands

Case Code: GRS0081

Teaching Note: Not Available

Structured Assignment: Available

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Abstract:
Mittal Steel, the world’s leading manufacturer of steel has operations in four continents and 14 countries. To enhance its global presence and to tap the sudden rise in global steel demand, Mittal Steel is planning to increase its production capacity by foraying into developing and low cost markets of Asia.

Pedagogical Objectives:

  • To highlight how Mittal Steel became the largest steel company in the world
  • To discuss its expansion strategies in Asia.

Keywords : Growth strategies; Expansion strategies; Acquisition strategies; Steel industry in India; Steel industry in China; Lakshmi Niwas Mittal; Ispat International; Turnaround strategy; Acquisition integration process; Posco; Bao Steel; Tata Steel; Global steel consumption; Growth Strategies Case Study; Pricing trends in steel industry

Contents : 
Mittal Steel and its Competitors in Asia
Ispat International, LNM Holdings and ISG
Mittal Steel: Asian Growth Strategies
India’s Reserves of Iron-Ore and Coal
World's Largest Steel Producers
Mittal Steel’s Growth
Profitability Margins of Steel Manufacturing Companies

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