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Case Title:

Avid Technology Inc: The US Digital Tool Provider's Growth Strategies

Publication Year : 2006

Authors: Abdul Samad, Sumit Kumar Chaudhuri

Industry: Services

Region:USA

Case Code: GRS0080

Teaching Note: Available

Structured Assignment: Not Available

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Abstract:
In October 2005, Avid Technology Inc, which was started in 1987 in Massachusetts (USA), unveiled the Unity ISIS server, which can store and share thousands of hours of digital video. Within eight years of its inception, Avid Technology has become a world leader in digital editing and professional audio systems with revenues of $589.6 million.

Pedagogical Objectives:

  • To highlight Avid's core ability to provide innovative technologies to the digital media industry
  • To discuss Avid’s strategy of growing both through acquisitions and restructurings.

Keywords : Top digital tools providers; Macintosh systems; Apple computer; Post production editing system; Growth Strategies Case Study; Open Media Framework (OMF); Digidesign Inc; Digitally edited film; Softimage Inc; Digital film composer systems; Image manipulation software; Avid Broadcast Video Board (ABVB); Non-linear media composer systems; Interactive 3D Software Technology; Miramax’s project Greenlight; Pinnacle Systems Inc

Contents : 
Avid Technology Inc: The Inception
Growth Strategies
Markets Served by Avid Technology Inc
Avid’s Sales and Net Income Figures
Avid’s Products

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