Business Case Studies, Growth Strategies Case Study, Genpact, GE's Global Expansion Strategies

print page
Tell A Friend
Bookmark
 

Case Categories

Growth Strategies Case Study

IBS CDC IBS CDC IBS CDC IBS CDC RSS Feed
Case Title:

Genpact, GE's Outsourcing Arm: Global Expansion Strategies

Publication Year : 2005

Authors: Sireesha, Sumit Kumar Chaudhuri

Industry: Consulting

Region:India

Case Code: GRS0077

Teaching Note: Not Available

Structured Assignment: Not Available

Buy This Case Study
OR





Abstract:

General Electric Capital International Services (GECIS), started as the Business Process Outsourcing (BPO) arm of General Electric (GE) in India in 1997 and was renamed as Genpact in late 2005, a year after GE sold its 60% stake in the company. Genpact, which has offices in Mexico, Hungary, China and Romania in addition to India, introduced its own logo to create an independent global brand identity. To further expand its operations, it acquired Creditek, a US based financial management firm and signed a partnership with Liberata, a UK-based BPO provider, in 2005.

Pedagogical Objectives:

  • To highlight the entry and growth strategies of GE's BPO services in India
  • To discuss the strategies adopted by Genpact to expand in the international market.

Keywords : Global outsourcing industry; Indian outsourcing industry; Expansion through acquisitions at Genpact; Diversification strategies of Genpact; Competitive advantage of Genpact; Growth Strategies Case Study; Competitors of Genpact; Product diversification at Genpact; Growth through global expansion; Global branding at Genpact; Genpact’s centres of excellence

Contents : 
Introduction
The Formationofgenpact
Global Expansion Strategiesof Genpact
Value Addition Of Genpact
Coes Of Genpact
Revenues Of Genpact
Competitors For Genpact In The Indian Bpo Industry
Global Footprint Of Genpact

Recently Bought Case Studies

    Recently Bought Case Studies
advertisement

    Executive Interviews

  • David ConklinDavid Conklin

    David Conklin, is a professor at the Richard Ivey School of Business
    Speaks on Government and Business
  • Lord Meghnad DesaiLord Meghnad Desai

    Lord Meghnad Desai, is an Indian-born British economist and Labor politician
    Speaks on Government and Business
  • Vijay GovindarajanVijay Govindarajan

    Vijay Govindarajan, is widely regarded as one of the world’s leading experts on strategy and innovation
    Speaks on Reverse Innovation
  • View All Executive Interviews»






Contact us: IBS Case Development Centre (IBSCDC), IFHE Campus, Donthanapally, Sankarapally Road, Hyderabad-501 504, Andhra Pradesh, INDIA.
Mob: +91- 9640901313, Phone: +91 - 08417 - 236672, Fax : + 91 - 08417 - 236674
E-mail: casehelpdesk@ibsindia.org

©2003-2010 IBS Case Development Centre. All rights reserved. | Careers | Privacy Policy | Terms of Use | Disclosure | Site Map xml sitemap