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Growth Strategies Case Study

Case Title:

Young An Hat Co: The World's Largest Hat Maker's Growth Strategies

Publication Year : 2005

Authors: Muthu Kumar, Srinath Manda

Industry: Textails

Region:South Korea

Case Code: GRS0072

Teaching Note: Not Available

Structured Assignment: Not Available

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South Korea based Young An Hat Co (Young An) is the world's largest hat maker owning 40% of the global headwear market. Over the decades, it has diversified into other businesses like hotels, a supermarket chain, farm equipment, forklift and bus-manufacturing businesses. Though its unrelated diversified businesses witnessed growth, analysts are sceptical about the company’s future growth.

Pedagogical Objectives:

  • To understand the growth strategies of Young An over the decades
  • To discuss the viability of unrelated diversification of Young An, and its future.

Keywords : Young An Hat Company; Global headwear market; Diversification and growth strategies; Largest hat maker business model; Restructuring plan and breakeven; Turnaround specialist entrepreneur; Unrelated diversification; Bus and heavy vehicle manufacturing; Material handling equipment; Diversification Strategies Case Study; Daewoo loss making bus unit; Clark Material Handling Company; Baik Sung Hak; Internal competition bidding; Hyundai Heavy Industries; South Korea Korean war

Contents : 
Brief Profile of Young An Hat Co
Growth Strategies
Future Concerns
Young An: Business wise Revenues

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