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Growth Strategies Case Study

Case Title:

QUALCOMM: The US Chipmaker's Growth Strategies

Publication Year : 2005

Authors: Puneet Pathak, Mercy Mathew

Industry: Telecommunications


Case Code: GRS0068

Teaching Note: Not Available

Structured Assignment: Not Available

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QualComm, the US chipmaker, pioneered the Code Division Multiple Access (CDMA) technology for mobile phones. Over the years the company had come out with various innovative technologies, which had made it the leading supplier of mobile chipsets in the world. QualComm was also in the process of expanding its operations to the Asian market and was confident that it would be able to maintain its growth in the future by coming out with innovative technologies. However, experts were of the opinion that the growth strategies being adopted by the company would not work in the future.

Pedagogical Objectives:

  • To highlight evolution of QualComm over the years and the growth strategy being adopted by the company
  • To discuss whether the company would be able to sustain its growth in the future.

Keywords : QUALCOMM; Paul Jacobs; Growth strategies; Communication technology; Telecom industry; Chipsets; Innovations; Value addition; Growth Strategies Case Study; Acquisitions; International expansion; Brand awareness; Patent infringement

Contents : 
QUALCOMM: Company Profile
The Challenges Ahead
Business Areas of QUALCOMM Inc.
Technologies and Solutions of QUALCOMM Inc.

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