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Growth Strategies Case Study

Case Title:

Wachovia Corporation: The US Bank's Expansion Strategies

Publication Year : 2005

Authors: Vasanthi Vara, Souvik Dhar

Industry: Banking, Insurance and Financial Services


Case Code: GRS0066

Teaching Note: Not Available

Structured Assignment: Not Available

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US-based Wachovia Corporation had expanded its operations through a number of mergers and acquisitions. Wachovia's management was confident that the expansion strategies would facilitate future growth of the bank. Some analysts however, were skeptical about the success of Wachovia's expansion strategies. Others speculated about merger of Wachovia with another bank, which would elevate its position to the second largest bank in the United States.

Pedagogical Objectives:

  • To understand the formation of Wachovia and the expansion strategies followed by the bank
  • To discuss the rationale behind Wachovia's expansion strategies.

Keywords : Wachovia Corporation; Growth Strategies Case Study; Expansion strategies; Mergers and acquisitions; First Union Corporation; Credit quality problems; Merger integration process; Account access problems; Organic growth; Economic conditions; Retail banking; Assets-per-broker; Expansion plans; Merger of equals; Cultural integration issues

Contents : 
Wachovia Corporation: A Profile
Expansion Strategies
Company Business Units and Key Subsidiaries

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