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Growth Strategies Case Study

Case Title:

AXA in Asia: The Growth Strategies

Publication Year : 2005

Authors: Punam Bihani, Srinath Manda

Industry: Banking, Insurance and Financial Services


Case Code: GRS0064

Teaching Note: Not Available

Structured Assignment: Not Available

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France-based AXA is the second largest insurance company in the world with a history that dates back almost 200 years. The company, after establishing its presence in Europe, ventured into North America, South America, Australia and New Zealand. It entered Asia (Hong Kong) in 1986 and gradually expanded its operations into different Asian countries like Japan, Singapore, China, Thailand and Indonesia through a series of mergers and acquisitions. In the late 1990s, as the economy and demand for insurance boomed across the region following the Southeast Asian crisis, AXA aimed to consolidate its position in the Asian market. But, with an under developed insurance market, regulatory constraints and intense competition, AXA faces major challenges for its future growth.

Pedagogical Objectives:

  • To highlight the growth strategies adopted by AXA to expand and strengthen its operations in Asia
  • To discuss various opportunities and challenges that AXA might face in the future.

Keywords : AXA; AXA Asia Pacific; Insurance; Growth strategies; Mergers and acquisitions; Regulatory environment; Bancassurance; Smart Lady; Growth Strategies Case Study; Privatisation; Liberalisation; Deregulation; Tariffs; Asian financial crisis

Contents : 
AXA: Company Profile
AXA in Asia: Growth Strategies
AXA: The Road Ahead
Top Ten Global Insurance Companies
Group of International Companies Forming AXA
AXA’s Five Operating Business Segments
AXA Subsidiaries in Northern Europe

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