Business Case Studies, Growth Strategies Case Study, San Miguel: The Philippines Brewery

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Case Title:

San Miguel: The Philippines Brewery Giant's Growth Strategies

Publication Year : 2005

Authors: Sireesha M, Sumit Kumar Chaudhuri

Industry: Beverages

Region:Philippines

Case Code: GRS0056

Teaching Note: Not Available

Structured Assignment: Not Available

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Abstract:
By 2005, San Miguel Corporation, a Philippines' based beverages and food products manufacturer, is one of the top 20 brewers in the world. It has its operations in 40 countries with manufacturing facilities across Asia. By leveraging its strong domestic market presence, the company plans to be among the top ten beverage and food products companies in Asia.

Pedagogical Objectives:

  • To highlight Breweries industry in Philippines
  • To discuss the inorganic growth strategies of San Miguel in its domestic as well as the Asian market.

Keywords : Beverages and food products market; Product diversification; Expansion into South East Asian Market; Joint venture with Coca-Cola; Joint venture with Nestlé; Acquisition of domestic companies; Growth Strategies Case Study; Outsourcing of non-core activities; Acquisition of global manufacturing plants; Emerging markets of Asia; Consumption trends in Asia.

Contents : 
San Miguel: A Corporate Icon from the Philippines
Growth Strategies
Timeline of San Miguel Corporation
Financial Highlights of San Miguel Corporation
Businesses of San Miguel Corporation
San Miguel Pure Foods Company, Inc

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