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Case Title:

Apollo Group: The US Education Providers' Growth Strategies

Publication Year : 2005

Authors: Urmila Balakrishnan, T. Phani Madhav

Industry: Education

Region:USA

Case Code: GRS0049

Teaching Note: Not Available

Structured Assignment: Not Available

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Abstract:
Apollo Group (Apollo), a US-based for-profit education company provided higher education programs tailor-made for working adults. The group with its four subsidiaries successfully established itself as a highly profitable post secondary education company. By focusing on the needs of working adult students, treating students as customers and meeting the changing market needs by providing online courses, Apollo became the largest private university in the US.

Pedagogical Objectives:

  • To discuss how Apollo built a billion-dollar business by carving a niche for itself in the 'working adult students education market', which for long had remained unattended by the traditional universities.

Keywords : For-profit education; Working adults; Growth Strategies Case Study; John G Sperling; Todd S Nelson; University of Phoenix; Institute for Professional Development; Western International University; UOP (University of Phoenix) on-line; Axia College

Contents : 
Introduction
Apollo Group – An Overview
The Road Ahead
Financing Options at UOP
University of Phoenix Online

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