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Growth Strategies Case Study

Case Title:

Barclays PLC: Growth Strategies

Publication Year : 2004

Authors: Blessy Keerthi, Daksha Bhatt

Industry: Banking, Insurance and Financial Services


Case Code: GRS0042

Teaching Note: Not Available

Structured Assignment: Not Available

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Barclays, the UK-based financial services group operates in more than 60 countries employing over 76,200 people. In terms of market capitalisation, Barclays Bank is one among the top ten in the world. The company's troubles began in 1997 due to its failed attempt in merging itself with another bank, the loss in the Russian bond market and other business failures. The company's profits as well as market value dropped, which was followed by the CEO's resignation. There was no stable leadership for a period of one year. After Matthew Barrett took over as the CEO in 1999, the company entered into mergers, acquisitions and strategic alliances with several other banks and financial institutions like Legal & General, Charles Schwab and Juniper Financials.

Pedagogical Objectives:

  • To discuss the mergers and acquisitions pursued by Barclays' since 1999
  • To discuss the growth strategies that the company undertook to regain its profits.

Keywords : Barclays Plc;Mergers, Acquisitions, Alliances Case Study; Matthew Barrett; British bank; Growth strategies; Financial services; Acquisitions; Strategic alliances; Woolwich; Total shareholder return; Barclaycard; Barclays private clients; Gerrard Management Services

Contents : 
About Barclays
Growth in the 21st Century
Barclays’ Profit Before Tax
Barclays Firsts
Strategic Business Units (SBUs) of Barclays
Total Shareholder Return for a Six-year Period
Barclays’ Income Statement
Barclays’ Financial Statement

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