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Growth Strategies Case Study

Case Title:

Carlson Wagonlit Travel: The Growth Strategies

Publication Year : 2004

Authors: Gopal Jha, Sumit Kumar Chaudhuri

Industry: Transportation


Case Code: GRS0039

Teaching Note: Not Available

Structured Assignment: Not Available

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Started in 1994, Carlson Wagonlit Travel specialises in travel management, primarily focusing on managing business travel for corporate clients worldwide. Its competency lies in the optimisation of corporate travel budgets by designing and implementing customised travel management programmes. With annual sales of $11.5 billion in 2003, Carlson Wagonlit had become the second-largest travel agency in the world after American Express.

Pedagogical Objectives:

  • To discuss Carlson Wagonlit's aggressive global growth strategies based on acquisitions and joint ventures, which made it the second largest travel agency in the world.

Keywords : Global travel agency business; Customised travel management programmes; Accor group; Japan Travel Bureau; Top ten travel agencies in the world; Growth Strategies Case Study; Prominent customers of Carlson Wagonlit Travel; Major acquisitions and Joint Ventures (JV) of Carlson Wagonlit Travel; History of Carlson Wagonlit Travel; Carlson Wagonlit Travel's growth in the Asia-Pacific; Maritz Corporate Travel; Groupe Protravel

Contents : 
Carlson companies: Becomingtheworld’s Second Largest Travel Agency
Growth Strategies In The 21st Century
Top10 Travel Agencies According
History Of Carlson Wagonlit Travel

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