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Growth Strategies Case Study

Case Title:

Singtel's Growth Strategies

Publication Year : 2004

Authors: Roopa Umashankar, Sumit Kumar Chaudhuri

Industry: Telecommunications


Case Code: GRS0033

Teaching Note: Not Available

Structured Assignment: Not Available

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Incorporated in 1992, Singapore Telecommunications Limited (SingTel) has become Asia's largest multi-market mobile operator providing services ranging from national telephony to corporate voice services. By May 2004, SingTel, had a market capitalisation of $24 billion with investments in over 20 countries.

Pedagogical Objectives:

  • To discuss the growth and expansion strategies adopted by SingTel since its inception while remaining focused on its domestic market.

Keywords : SingTel Group; Temasek Holdings Ltd; Liberalisation of Singapore telecommunication industry; Cable & Wireless Optus; Telecommunication in South East Asia; Growth Strategies Case Study; SingTel's growth strategies; SingTel's domestic market; Regional acquisitions of SingTel; Managed Hosting Services (MHS); SingTel's global presence; SingTel's portfolio of services; Subsidiaries and affiliates of SingTel Group; SingTel's service network; SingTel's group structure; SingTel's international network

Contents : 
Singtel’s Genesis
Expansion Strategies
Singtel’s Acquisition Of Cable &Wireless Optus – The Episode
Connecting Tomorrow
Singtel’s Global Presence
Singtel’s Portfolio Of Services
A Few Subsidiaries And Affiliates Of Singtelgroup
Singtel’s Service Network

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