Growth Strategies Case Study

Growth Strategies of Telefonica

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Abstract:
Telefonica was the second largest telecommunication company in Europe and the sixth largest in the world with 101.7 million customers in 16 countries. Although Telefonica had been cautious in its investments of late, the company has been on an investment spree to increase its market coverage.

Pedagogical Objectives:

• To discuss Telefonica's strategies to become a global telecom leader through greater market penetration and customer focus.

Keywords : Telecommunication companies in Europe; Mobile operators; Telefonica in Latin America;Mergers, Acquisitions, Alliances Case Study; Telefonica mobiles; Unisource; British Telecom; Microwave Communications Incorporated (MCI); Companhia Riograndense de Telecomunicacoes (CTR); Terra Lycos; Asymmetric digital subscriber lines (ADSL); Telefonica's competitors

Contents: 
A Profile
The Growing Spaniard
Connecting Tomorrow
Telefonica’s Basic Services
Some of the Major Operations of Telefonica
Telefonica’s Involvement in Latin America
Telefonica’s Competitors