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Growth Strategies Case Study

Case Title:

Alcoa: The US Aluminum Giant's Growth Strategies

Publication Year : 2004

Authors: G Saradhi Kumar, Sumit Kumar Chaudhuri

Industry: Minerals, Metals and Mining


Case Code: GRS0029

Teaching Note: Not Available

Structured Assignment: Not Available

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Alcoa, the largest aluminium producer in the world, accounts for 70% of the US and 17% of the world's total primary aluminium production. Since the early 1990s, the company has witnessed a higher-than-the-industry average growth rate. Alcoa has also forayed into the Latin American and the African markets while downsizing its operations in North America-its traditional stronghold.

Pedagogical Objectives:

  • To discuss the global growth strategies of Alcoa through acquisitions and effective cost management.

Keywords : Alcoa; Aluminium production; Mining; Vertical integration; Alumina; Bauxite; Paul O'Neil; Growth Strategies Case Study; Alain Belda; Alcoa business systems; Alcoa in China; Alcoa in Latin America; Alcoa in Russia

Contents : 
World’s Leading Aluminum Producers
The Three Major Cost Components in Aluminum Production
From ‘Pittsburgh Reduction Company’ to ‘Alcoa’
Alcoa in the New Millennium
Major Segments and Markets of Alcoa
Safety Improvement at Alcoa Under Paul O’Neill
Increase in Revenues of Alcoa After Acquiring Reynolds
The Alcoa Business System (ABS)
Chinese Aluminum Markets

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