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Growth Strategies Case Study

Case Title:

The Royal Bank of Scotland's Growth Strategies

Publication Year : 2004

Authors: Sharad Gupta, G Srikanth

Industry: Banking, Insurance and Financial Services


Case Code: GRS0028

Teaching Note: Not Available

Structured Assignment: Not Available

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In 2004, the Royal Bank of Scotland (RBS) was ranked as the second largest bank in the UK and Europe, and the fifth largest in the world. Among the leading financial service providers in the world, RBS aggressively followed its expansion policy to diversify. It ventured into the US and Hong Kong markets in the latter half of the 20 th century.

Pedagogical Objectives:

  • To discuss the realisation of 'inorganic growth' besides 'organic growth' by RBS to create a global presence
  • To discuss the need to diversify and innovate, and how acquisitions could be used to reap benefits
  • To discuss the competitive pressures and stubborn cost structures, which could heighten the incentives for, risk taking.

Keywords : Mergers, Acquisitions, Alliances Case Study;Royal Banks of Scotland's growth strategies; Inorganic and organic growth; Mergers and acquisitions; Citizens, Charter One; Competitive strategy; Credit card provider; National Bank of Scotland; Investment and retail banking; Restructuring; Cost saving; Change management; British banking industry; Merchant banking; NatWest Bank takeover; Interest rates, Bank of England; Alliances and joint ventures

Contents : 
Acquiring Growth
The Road Ahead
Topusbanks,Assetsend-March2004, $Tm
Royal Bank Of Scotland:Improving Efficiency

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