Business Case Studies, Growth Strategies Case Study, PayPal's Growth Strategies

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Growth Strategies Case Study

Case Title:

PayPal’s Growth Strategies

Publication Year : 2004

Authors: Jignesh Zanora, Sumit Kumar Chaudhuri

Industry: Internet and e-commerce


Case Code: GRS0025

Teaching Note: Not Available

Structured Assignment: Not Available

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Started in 1999, PayPal Incorporated has revolutionised financial services through its on-line Person-to-Person (P2P) money transfer service. By 2004, PayPal had become the largest on-line P2P payment service provider with operations in 38 countries and an account holder base of 45 million.

Pedagogical Objectives:

  • To discuss the growth strategies of PayPal and its unique business model that is based on the concept of 'viral marketing'.

Keywords : On-line money transfer; Person-to-person (P2P) payment service provider; Viral marketing; PayPal's business model; Business models of on-line payment companies; Palm Pilots; Growth Strategies Case Study; Types of accounts offered by PayPal; Frauds at PayPal; PayPal's acquisition of eBay; PayPals money market account; Billpoint; Federal Trade Commission

Contents : 
The Genesis
On The Growth Trajectory
Payment Option For The Future?
How Does Paypal Work?
Paypal–Flow Of Email Payments
Fees Structure Of Paypal

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