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Growth Strategies Case Study

Case Title:

Chinadotcom’s Growth Strategies

Publication Year : 2004

Authors: Jignesh Zanora, Sumit Kumar Chaudhuri

Industry: Internet and e-commerce


Case Code: GRS0020

Teaching Note: Not Available

Structured Assignment: Not Available

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Chinadotcom, which was started in the late 1990s, had been the pioneer in China's Internet business. It was the first Chinese portal to be listed on Nasdaq. However, with the global slowdown of the Internet industry in 2001, Chinadotcom's revenues declined rapidly. This prompted the company to shift its focus from being an Internet portal to software development and outsourcing businesses. In 2003, Chinadotcom clocked a profit of $16 million against a loss of $18 million in the previous year.

Pedagogical Objectives:

  • To discuss how Chinadotcom successfully transformed itself from a web portal to an enterprise software provider and mobile applications company.

Keywords : Internet business in China; The dotcom bubble burst; Enterprise software providers in China; Mobile applications companies in China; Enterprise resources planning (ERP); Customer relationship management (CRM); Supply chain management (SCM); Growth Strategies Case Study; Growth of Chinese software companies; Hi-tech manufacturing sector in China; Major portals in China before the dotcom burst; Survival tactics of major Chinese portals in late 1990s; Acquisitions of Chinadotcom

Contents : 
A Brief Profile
Web Portal to Software Provider
A Reprogrammed Future
Major Portals of China after the Dotcom bust in 2001
Chinadotcom – Income Statement Summary
Financial Results of Chinadotcom (CDC)

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