Business Case Studies, Growth Strategies Case Study, Amgen,Growth Strategies

print page
Tell A Friend

Case Categories

Growth Strategies Case Study

Case Title:

Amgen's Growth Strategies

Publication Year : 2004

Authors: B N Renuka Prasad, G Srikanth

Industry: Health Care


Case Code: GRS0017

Teaching Note: Not Available

Structured Assignment: Not Available

Buy This Case Study

Amgen, one of the world's leading biotechnology companies, had sales of $8.4 billion in 2003. Though the sales and profits of the company were higher than its competitors, it was lagging behind on the innovation front. Over the years the company grew with several mergers and acquisitions. It expected to achieve a turnover of $10 billion in 2004 and promised investors a 20% growth rate untill 2005.

Pedagogical Objectives:

  • To discuss Amgen's growth strategies and the way it intends to achieve its promised growth.

Keywords : Mergers, Acquisitions, Alliances Case Study;Amgen's growth strategies; Biotechnology industry; Research and development; Genentech, Chiron Corporation, Biogen; Patent expiries; American pharmaceutical industry; Roger M Perlmutter; Kevin W Sharer; United States Food and Drug Administration; Generic competition; Mergers and acquisitions; Immunex Corporation; Joint ventures; Epogen, Enbrel, Aranesp, Erythropoietin, Johnson and Johnson

Contents : 
Amgen’s Growth Strategies
R&D Initiatives and Strategies
The Road Ahead
Amgen’s Financial Data
Amgen’s Best Selling Drugs
Amgen’s Commercial Potential in Clinical Development

Recently Bought Case Studies

    Recently Bought Case Studies

    Executive Interviews

  • David ConklinDavid Conklin

    David Conklin, is a professor at the Richard Ivey School of Business
    Speaks on Government and Business
  • Lord Meghnad DesaiLord Meghnad Desai

    Lord Meghnad Desai, is an Indian-born British economist and Labor politician
    Speaks on Government and Business
  • Vijay GovindarajanVijay Govindarajan

    Vijay Govindarajan, is widely regarded as one of the world’s leading experts on strategy and innovation
    Speaks on Reverse Innovation
  • View All Executive Interviews»

Contact us: IBS Case Development Centre (IBSCDC), IFHE Campus, Donthanapally, Sankarapally Road, Hyderabad-501203, Telangana, INDIA.
Mob: +91- 9640901313,

©2020 - 25 IBS Case Development Centre. All rights reserved. | Careers | Privacy Policy | Terms of Use | Disclosure | Site Map xml sitemap