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Case Title:

Google in 2005: Searching for Growth Engines

Publication Year : 2006

Authors: Ms. Mridu Verma

Industry: Internet and e-commerce

Region:USA

Case Code: GRS0014P

Teaching Note: Not Available

Structured Assignment: Not Available

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Abstract:
Google, widely recognised as the "World's Best Search Engine" is the fastest growing internet search company in the world. Despite the company’s tremendous success and overwhelming leadership in search engines, few analysts wonder whether Google's laser like focus on search may be something of an Achilles' heel. Google remains almost entirely dependent on its search engine for growth – a business that is poised to slow. Google has introduced several new products. But most of these products depend on text ads for revenues and none of them are as successful as its search engine. As Google explores new avenues of growth, it will hit collision course with technology heavyweights like eBay, Motorola, Nokia, SBC Communications, and Verizon apart from Microsoft and Yahoo! Inc Can Google maintain its scorching pace of growth?

Pedagogical Objectives:

  • The case traces Google’s business model, its advertising strategy, its HR strategy and its phenomenal growth
  • It also discusses Google’s new plans to maintain its growth momentum.

Keywords : Google, Growth, Marketing Strategies Case Study, Search Engine, Competition, Advertising

Contents : 
Introduction
Background
The Google Search Engine
Advertising
Competition
Looking Ahead
Understanding A Search Engine
Google’s Financial Results

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