Business Case Studies, Growth Strategies Case Study, Growth Strategies of Rexam Plc

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Growth Strategies Case Study

Case Title:

Growth Strategies of Rexam Plc

Publication Year : 2004

Authors: Betsy Baby Methew, Sumit Kumar Chaudhuri

Industry: Transportation


Case Code: GRS0011

Teaching Note: Not Available

Structured Assignment: Not Available

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Rexam was formed in 1995 when WV Bowater and Sons, a London-based conglomerate, incorporated in 1881, adopted a single brand to transform itself from a diversified business group to a leading packaging company in the world. Under its CEO Rolf Borjesson, Rexam carried on its acquisition programme in the mid and late 1990s by acquiring several companies like PLM, American National Can Group Inc. and Latasa, all leading consumer-packaging companies in the world. By 2004, Rexam was the fourth largest company in the global consumer packaging industry and also the world's leading beverage can producer with annual sales of $5.6 billion.

Pedagogical Objectives:

  • To understand how Rexam, by leveraging on its core business, consolidated its growth and leadership position in the global consumer packaging industry.

Keywords : Rexam Plc; Coca-Cola; Rexam Beverage Packaging;Mergers, Acquisitions, Alliances Case Study; American National Can Group Incorporated; Rolf Borjesson; Rexam Beverage Can South America; Industrial packaging; WV Bowater and Sons; PLM; Collins-Aikman; Amcor Flexibles; Rexam Beauty and Closures; Bulk packaging; Gearing ratio; Stefan Angwald

Contents : 
Growth through Acquisitions
Rexam’s Global Operations
Funding the Growth
The Timeline of Rexam
Top Ten Global Consumer Packaging Companies

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