Case Categories

Growth Strategies Case Study

Case Title:

AngloGold's Growth Strategies

Publication Year : 2004

Authors: P Venkatesh, Sumit Kumar Chaudhuri

Industry: Minerals, Metals and Mining

Region:South Africa

Case Code: GRS0005

Teaching Note: Not Available

Structured Assignment: Not Available

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AngloGold Limited (AngloGold), with its headquarters at Johannesburg, South Africa, was formed in 1998 through the consolidation of the African gold mines of Anglo American Plc. In 2000, AngloGold forayed into marketing of its gold products like jewellery, by starting its on-line portal, GoldAvenue. Throughout its short history, AngloGold's rapid growth has been characterised by mergers and acquisitions. With its announcement to merge with the Ghana-based Ashanti Goldfields Company Ltd in 2003, AngloGold is poised to become number one in the global gold mining industry.

Pedagogical Objectives:

  • To discuss the growth strategies of AngloGold and how it plans to become the largest gold mining company in the world.

Keywords : AngloGold; Anglo American Corporation; Sir Ernest Oppenheimer; Minorco; Bobby Godsell; Mining value chain; GoldAvenue; OroAfrica; Acacia Resources; Normandy; Newmont; Ashanti goldfields; De Beers; Obuasi; Growth Strategies Case Study; Vaal Reefs

Contents : 
AngloGold – A Brief History
Merging with Ashanti to be the Biggest?
Mining Value Chain
AngloGold’s Income Statement
AngloGold vs Newmont Bids For Normandy
Ashanti Gold Fields Company Ltd
AngloGold’s Global Operations

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