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Growth Strategies Case Study

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Case Title:

Woolworths' Growth Strategies

Publication Year : 2004

Authors: D. Gayatri, T. Phani Madhav

Industry: Retailing

Region:Australia

Case Code: GRS0004

Teaching Note: Not Available

Structured Assignment: Not Available

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Abstract:
Woolworths supermarket, started in Sydney in 1924, emerged as Australia's number 1 food retailer by early 1990s. The company survived a scare when its unprofitable ventures almost led to bankruptcy. Its innovative initiatives that emphasised better shopping experience and low prices helped the company to tide over the crisis and become a Fortune 500 company.

Pedagogical Objectives:

  • To understand Woolworths' growth strategies that helped it to transform from being a 'follower that was system driven and not customer driven' in the 1980s to a 'company that others try to emulate'
  • To discuss Woolworths' supply chain initiatives and the novel services, which reduced operating costs, and made shopping at Woolworths more convenient and exciting to its customers.

Keywords : Woolworths' cost control strategies; Big W stores; 'The fresh food people' initiative; Coles Myer; MetCash; Ezy banking; Project refresh; Growth Strategies Case Study; Electronic data interchange at Woolworths; Woolworths' supply chain management; Homeshop.com; Greengrocer.com; Worldwide retail exchange; Roger Corbett; Aldi in Australia; Petrol retailing at Woolworths

Contents: 
A History Of Growth
Food And Grocery Market Share
Cost Control
Major Brands Of Woolworths

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