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Competitive Strategies Case Study

Case Title:

The DVD Format War

Publication Year : 2006

Authors: Chinmoy Kumar, Prof. Ranjit Goswami

Industry: Engineering, Electrical and Electronics


Case Code: COM0153K

Teaching Note: Not Available

Structured Assignment: Not Available

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The case discusses the ongoing struggle between Toshiba and Sony, as regards the new DVD (Digital Versatile Disk) formats, HD-DVD (High Definition) and Blue Ray. It provides the reader with an overview of the existing market scenario and how the two companies are moving ahead to push their own proprietary formats.

Pedagogical Objectives:

  • To provide the readers a broad overview of the existing DVD technologies and how Sony and Toshiba are pushing their own formats against all others.

Keywords : DVD (Digital Versatile Disk); Blue Ray; Competitive Strategies Case Study; HD-DVD (High Definition); Sony; Toshiba; Hard disk; Storage; Flash Memory; VHS (Video Home System); Betamax; CD (Compact Disk)

Contents : 
The World Of Dvds
The Emergence Of Hd-Dvd And Blue Ray
Who Will Be The Winner?
Blue Ray Specifications
Video File Comparison

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