Popular Searches
Useful Links
Marketing Strategies / Strategic Marketing Case Study




Case Title:
Wikipedia: Can it Survive its Own Success?
Publication Year : 2006
Authors: Ms. Shruti Khatri
Industry: Internet and e-commerce
Region:USA
Case Code: MKS0079P
Teaching Note: Not Available
Structured Assignment: Not Available
Abstract:
Wikipedia, the free content online encyclopedia has been successful despite the industry’s expectations of it being a disaster. The company overtook established competitor Encyclopedia Britannica in market share and rules the market. Its success though has started creating problems for it. Its popularity has made it vulnerable. The case discusses the problems that Wikipedia is facing and will it be able to find its way out?
Pedagogical Objectives:
- To discuss the business model of Wikipedia, and its success
- To discuss the strategies and features that set Wikipedia apart from its main rival Encyclopedia Britannica
- To discuss the criticism faced by Wikipedia and the changes it plans to make.
Keywords : Wikipedia, Online Encyclopedia, Encyclopedia Britannica, Wikipedia’s business model, Criticism of Wikipedia,John Seigenthaler, Wikipedia’s success, Wikipedians, Marketing Strategies Case Study, free content site
Contents:
- Introduction
- Background Note
- Wikipedia's Business Model
- Problems at Wikipedia
- Proposed Changes
- Looking Ahead
Related Case Studies
Case Studies on Wikipedia
Recently Bought Case Studies

Marketing New Vistas - Vol.I
Price: $25
Hardcover edition
ISBN 978-81-314-1665-5Emerging Giants from Emerging Markets
Price: $25
Hardcover edition
ISBN 978-81-314-1955-7New Age Marketing– Vol. I
Price: $35
Hardcover edition
ISBN 81-314-0489-7- View all Casebooks »
Case Studies On
Course Case Mapping For Marketing Management - I
Price: $Course Case Mapping For Marketing Management - I - I
Hardcover editionCourse Case Mapping For Marketing Management - II
Price: $Course Case Mapping For Marketing Management - II - I
Hardcover editionCourse Case Mapping For Quantitative Methods
Price: $Course Case Mapping For Quantitative Methods - I
Hardcover edition- View All Course Casemaps»
Course Case Mapping For
An Interview with Personnel of Vaatsalya Group
Price: $Vaatsalya Hospitals (B): The Operational ModelAn interview with Dr. Ashwin Naik & Dr. Veerendra Hiremath
Price: $Vaatsalya Hospitals (A): The Business ModelAn Interview with Dr.Rajiv Malhotra & (Prof)Dr.M.P.Sharma
Price: $Managing a World-Class Hospital: The Rockland Story- View all Video Interviews»
Video Interviews
Training and Development
Executive Brief with Anjali Mukherjee
Highly Recommended for Human Resource Management / Training and Development CourseYou Can't Play by Rules, Always
Executive Brief with R.D. Prasad, Product Manager.
Highly Recommended for Organizational Behavior CourseNew Recruit MBAs Attitudes
Executive Brief with Lopamudra Ray, Keya Gupta and Deepika Lingala.
Highly Recommended for Organizational Behavior Course- View all Executive Briefs»
Executive Brief
Al Ries
Chairman of Ries, an Atlanta-based marketing strategy firm
Speaks on Brands and BrandingP Gopalakrishnan
is a Vice-President, CavinKare International Business.
Speaks on Brands and BrandingRichard Rawlinson
Richard Rawlinson, is a Vice President of Booz & Company
Speaks on Marketing in a Downturn- View All Executive Interviews»