Business Case Studies, Brands & Branding and Private Labels Case Study, Luxury Brands, Luxury Retailing

print page
Tell A Friend

Case Categories

Brands & Branding and Private Labels Case Study

Case Title:

Luxury Brands in China: Profiting from Scale

Publication Year : 2008

Authors: Sushma, Muthu Kumar

Industry: Retailing


Case Code: BBP0102

Teaching Note: Available

Structured Assignment: Available

Buy This Case Study

China's 1978 economic reforms helped boost its economic growth and in turn, the income levels there. China's demography too changed - with thousands of millionaires and a growing middle class coming up. All this had an impact on the country's luxury industry, whose growth is expected to jump from 1% in 2000 to 29% by 2015, making it the largest market for luxury brands. However, China is a complex cultural market.

Pedagogical Objectives:

    The case study helps students:
  • Analyse the impact of China's economic reforms
  • Discuss the growing demand for luxury brands
  • Assess Chinese consumer behaviour
  • Discuss various strategies
  • Analyse the challenges for players.

Keywords : Luxury Brands; Counterfeiting; Luxury Retailing; Tourism and Luxury Industry; Brand Image; L'Oreal; LVMH; Competition; Critical Success factors; Market Entry Strategies; Consumer Behaviour; Industry Analysis Case Study; Industry Dynamics; Brand Building; Challenges for Luxury Goods Companies


  • China's Economy: Growing Middle-class Consumers and the Evolution of Luxury Customers
  • China's Luxury Market
  • Luxury Brands in China
  • Challenges

Recently Bought Case Studies

    Recently Bought Case Studies

    Executive Interviews

  • Al RiesAl Ries

    Chairman of Ries, an Atlanta-based marketing strategy firm
    Speaks on Brands and Branding
  • P GopalakrishnanP Gopalakrishnan

    is a Vice-President, CavinKare International Business.
    Speaks on Brands and Branding
  • Richard RawlinsonRichard Rawlinson

    Richard Rawlinson, is a Vice President of Booz & Company
    Speaks on Marketing in a Downturn
  • View All Executive Interviews»

Contact us: IBS Case Development Centre, Survey No. 156/157, Dontanapalli Village, Shankerpalli Mandal, Ranga Reddy District, Hyderabad-501203, Telangana, INDIA, E-mail:

©2020-2025 IBS Case Development Centre. All rights reserved. | Careers | Privacy Policy | Terms of Use | Disclosure | Site Map xml sitemap