Business Case Studies, Brands & Branding and Private Labels Case Study, Hollywood cinema industry, Computer generated imagining

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Brands & Branding and Private Labels Case Study

Case Title:

Star Wars: A Star Brand

Publication Year : 2005

Authors: Bhuvaneshwari

Industry: Entertainment


Case Code: BBP0044B

Teaching Note: Not Available

Structured Assignment: Not Available

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George Lucas’ film ‘Star Wars’, apart for having a massive cult following, is one of the world’s most recognisable brands. Star Wars was one of the first films to mass merchandise movie related products to promote the film. With merchandise grossing more than $9 billion worldwide, Star Wars eclipsed all merchandising efforts of the Hollywood film industry. The case looks at the manner in which the Star Wars brand has grown and the factors behind this growth. It also raises the question of the survival of Star Wars, the movie and the brand, since the release of the final film ‘Star Wars Episode III: Revenge of the Sith’.

Pedagogical Objectives:

  • To understand how Star wars brand has grown.

Keywords : Hollywood cinema industry, Computer generated imagining, Animation brand, Brands & Branding Case Study, merchandising strategy


  • Background of Star Wars
  • Star Wars Brand Merchandise
  • Future of Star Wars
  • Star Wars Sequels

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