Business Case Studies, Brands & Branding and Private Labels Case Study, Giorgio Armani, Emporio Armani

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Case Title:

Giorgio Armani's Growth Strategies

Publication Year : 2005

Authors: Sireesha M, D. Satish

Industry: Retailing

Region:Italy

Case Code: BBP0004

Teaching Note: Available

Structured Assignment: Available

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Abstract:
Since its inception in 1975, the Giorgio Armani Group, the Italian fashion house, known for its 'power suits' in the 1980s and its clients in Hollywood, has been reporting continuous profit growth. By 2003, the apparel and luxury goods manufacturer and retailer had its presence in 34 countries across the globe with brands like Giorgio Armani, Armani collezioni, Emporio Armani, Armani Jeans, Armani Exchange, Armani Junior and Armani Casa.

Pedagogical Objectives:

  • To discuss the strategies adopted by the fashion house to expand and diversify in the global fashion industry.

Keywords : Giorgio Armani SpA; Giorgio Armani Corporation; Emporio Armani; Power suit; The most famous glamour house; American Gigolo and Richard Gere; Strategic alliances; Acquisitions; L'Oreal; Growth Strategies Case Study; Armani brands; Hollywood; Competitors for Giorgio Armani

Contents:

  • Introduction
  • A brand under construction
  • The most famous glamour house
  • Preparation for the future
  • Time Line of Giorgio Armani SpA
  • GiorgioArmani's History of Collaboration with Hollywood Movies

  • The Structure of Giorgio Armani SpA
  • Launch of New Labels by GiorgioArmani
  • Awards Received by GiorgioArmani

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