Business Case Studies, Microeconomics Case Study, Ban on Public Smoking vs Imposition of Tax on Tobacco

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Microeconomics Case Study

Case Title:

Ban on Public Smoking vs Imposition of Tax on Tobacco

Publication Month and Year :  June 2009

Authors:  Dr. Shylajan & Dr. S. Venkata Seshaiah

Industry: Tobacco

Region: India

Case Code: ME0008

Teaching Note:  Available

Structured Assignment:  Not Available


The case is primarily meant to examine the impact of taxation on a product with reference to tobacco. The case can be effectively used to discuss the shapes and shifts of the demand and supply curves and to explore the relationship between elasticity and revenue. The relative efficacy between the ban on public smoking and tax on tobacco is debated and many socio-economic, cultural and demographic factors are taken into consideration to get an insight into the consumer’s behaviour.

Pedagogical Objectives:

  • To understand the impact of tax on price and quantity
  • To understand the concept and types of price elasticity and the basis of share of tax burden between the buyer and the seller
  • To understand the link between price elasticity and sales revenue
  • To weigh the effectiveness between ban on smoking and tax on tobacco.

Keywords : Elasticity of Demand, Types of Elasticity of Demand, Degrees of Elasticity of Demand, Link between Total Revenue and Price, Relationship between Total Revenue and Price Elasticity of Demand, Revenue Receipts and Business Decisions, Price Elasticity and Tax Burden, Economics for Managers, Microeconomics, Business Economics

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