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Manufacturing Case Studies

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Case Code Case Title Case Studies Structured Assignment Teaching Notes Re-Print Permission
BSM0027 High Sales with Low Margins: Notebook PC Makers' New Success Formula?
BSM0025 Dell's Service Business: Duplicating the Low-Cost PC Model
BSM0017 Dell in China: The Strategic Rethinking
BSM0016 Building Business in China: The Shui On Way
BBP0057C BMW’s exit from Branded Entertainment –Is it the right move
BBP0045B Marlboro : From Mass Marketing to New Age Promotions
BBP0041B Cafédirect (A) : Brand with a Concience
BBP0040B Absolut Sequel? Absolut's new advertising campaign in 2006 in the US
BBP0038B Wendy's Advertising Strategy in 2006 Where's the Beef.
BBP0029 MG Rover,the Fall of an Iconic Brand The Blame Game Continues
BBP0024 Samsonite: The US Luggage Manufacturer's Branding Strategies
BBP0020 Mattel Inc.’s Barbie: Brand Merchandising Strategies
BBP0019 AMD's Growth Strategy
VMG0002 BP: Organisational Restructuring and Evolution of a New Corporate Identity
VCA0004 India- An Automobile Hub in the Making
VCA0003 Outsourcing trends in the Global Automobile Industry
TRT0015 Troubled Times at Diageo
TRT0014 Poland Spring – Managing in Troubled Times
TRT0013 Challenging Times of Japan Tobacco
TRT0009 A&M’s Turnaround Formula with Interstate Bakeries Corporation: The Testing Times

    Executive Inerviews

  • Richard B ChaseRichard B Chase

    Richard B Chase is considered the founder of the field of Service Operations Management
    Speaks on Building Trust
  • Shantanu DuttaShantanu Dutta

    Shantanu Dutta is currently the Vice Dean for Graduate Programs at Marshall School of Business USC.
    Speaks on Building Trust
  • View All Executive Interviews»


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