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Case Code Case Title Case Studies Structured Assignment Teaching Notes Re-Print Permission
BSM0060A Microfinance in India: The Case of ICICI Bank
BBP0109C Nokia: The Brand and its Future in India
BBP0101C Titan Watches – Creating a ‘Stylish, Functional’ Brand
BBP0093A The Rebranding of An Indian LCC: From ‘Air Deccan’ to Simplifly ‘Deccan’
VMG0013B MindTree Consulting: Designing and Delivering its Mission and Vision
SDN0012C Sony India’s Retailing Strategies
SCJ0016P Maruti-Suzuki's Zen: Will The Legacy Last?
POS0023K Acer’s Positioning in the Indian Laptop Segment
MKS0109K The Woman of Substance”: Changing Face of Women in Advertisements?
MES0071A Vodafone’s Branding Dilemma in India
MES0070A Vodafone’s Strategic Move in Indian Telecom Market
MES0069C Bharti Wal-Mart Tie-up: Opportunities and Challenges
MEBE0010 The Burgeoning Indian Economy: Signs of Overheating
MAA0144C Renault-Nissan-Mahindra:The Strategic Partnership for Growth
MAA0092 Air Deccan (C): The Captain vs The Baron
MAA0071C Fiat Auto SpA – Tata Motors’ Joint Venture
MAA0069C ONGC’s Overseas Merger & Acquisition Strategies
IPD0082K Indian Railways – IT Innovations in Passenger Services
INA0117C Low Cost Airlines in India - Emerging Trends and Survival Strategies
INA0092C Emerging Destinations in Outsourcing: The Indian dilemma



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