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Brands and Branding and Private Labels Case Studies

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Case Code Case Title Case Studies Structured Assignment Teaching Notes* Re-Print Permission *
BBP0099C Brand Gendering: Hello Kitty Turns Unisexual
BBP0098B Ford’s Brand Revival Strategy for Lincoln
BBP0097B Brand London: An FDI Attraction
BBP0096A Portugal’s Image Rebuilding Campaign: Will it be Successful?
BBP0094A Beiersdorf AG’s Brand Architecture Strategies: Challenges in Nurturing an Umbrella Brand Nivea
BBP0093A The Rebranding of An Indian LCC: From ‘Air Deccan’ to Simplifly ‘Deccan’
BBP0092A Coca-Cola: Targeting Niche Market through Brand Extension
BBP0091C Coca-Cola’s Multi-branding Strategy: Is it the Right Move?
BBP0086P Nike Getting into the Subsidiary Brands: Will it Work?
MAA0091 P&G and Gillette’s Merger: Oral Care Products (Brand) Integration Challenges
BBP0090 Lenovo’s Brand Building Strategies: Taking Competition to Competitors with “Transactional Model”
BBP0089 Hyundai in USA Needs a New, Strong Brand Identity: Can its COO, Steve Wilhite, Deliver?
BBP0087 Alessi: Managing Brand Equity at the Italian Design Firm
BBP0084P Adidas: The Reebok Brand Revival
BBP0083A Bank of America: Brand Positioning Strategies
BBP0082B Old Spice: Strategies to transform its brand image
BBP0081P P&G’s brand Management Strategy for Tide in the US
BBP0080P Nivea’s Brand Extension Strategy in the US Market
BBP0079P Wal-Mart – Building a New Image
BBP0078P Revitalising Barbie


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