Business Case Studies, Vision, Mission and Goals Case Study, MindTree Consulting: Designing and Delivering its Mission and Vision

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Vision, Mission and Goals Case Study

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Case Title:

MindTree Consulting: Designing and Delivering its Mission and Vision

Publication Year : 2007

Authors: Bharathi S. Gopal

Industry: Consulting

Region:India

Case Code: VMG0013B

Teaching Note: Not Available

Structured Assignment: Not Available

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Abstract:
MindTree Consulting is an international IT consulting company with revenues of about $103 million in 2006, an increase of over 85% from the previous year’s revenue of $55 million. Besides, MindTree had several laurels to its credit. It was the world’s youngest company to be assessed at Level 5 in both CMMI and P-CMM. The company was ranked among the top five Great Places to Work in 2004 in a study conducted by Grow Talent Company and Businessworld and rated as one of the Best Employers in India in 2004 by Hewitt Associates.

When MindTree was established in 1999, the founders had set a clear Mission and Visions keeping in mind a timeframe of 2005. The company had almost reached the Vision parameters. It went on to set bigger Vision targets for the future. However, there were questions raised whether a mid-sized IT firm like MindTree can battle the big players like Wipro, Infosys, Satyam and TCS. At the same time, it was also important how the company would keep its core values and culture which formed the foundation of the company from getting diluted as the company grew bigger in size. With hurdles to cross, would MindTree achieve its Vision for the future?

Pedagogical Objectives:

  • To understand the analysis behind setting up of a company’s Mission and Vision statements
  • To analyse how a mid-sized IT firm achieved its Vision within a short span of time
  • To study the various challenges MindTree would face in its pace of growth in the future
  • To analyse how MindTree would achieve its set goals in the midst of competition from other mid-sized IT firms and the IT giants in India.

Keywords : MindTree Consulting; Subroto Bagchi; IT; Vision, Mission & Goals Case Study; Infosys; Wipro; Satyam; TCS; Mission; Vision; Global Outsource; Offshore; Software Solutions; IT-ITES; Mid-size

Contents:

  • Industry Overview
  • About MindTree Consulting
  • Making of the Mission and the Visions

  • MindTree's Growth
  • Delivering the Mission and Visions
  • The Growing Tree?

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