Business Case Studies, Competitive Advantage Case Study, Titans,Battle

print page
Tell A Friend

Case Categories

Competitive Advantage Case Study

Case Title:

Battle of the Titans: Lowe’s vs Home Depot

Publication Year : 2006

Authors: Aruna.N

Industry: Retailing


Case Code: CCA0044B

Teaching Note: Available

Structured Assignment: Available

Buy This Case Study

The do-it-yourself market was beginning to take shape after the Second World War. The post-war economy also gave rise to another form of competition: large, chain-owned hardware stores known as home centers and resulted in an upsurge of the Do-It-Yourself (DIY) market. Lowe’s was a dominating player in the home improvement market. When Home Depot opened its warehouse stores, it was an instant hit and other companies copied the format. Lowe’s also tried copying the format in order to prevent downfall of its business. Lowe’s effort paid off. In 2000, Home Depot’s glory started fading and Lowe’s was gaining momentum especially in the American home improvement market. To revamp itself, Home Depot was investing on store modernization and also in attracting women customers. On the other hand, Lowe’s was expanding aggressively into new markets and the company also had plans to enter Canada. With the home improvement market reaching its saturation, analysts wondered who would sustain. Stiff competition was another major challenge, so the question was who would succeed?

Pedagogical Objectives:

  • To discuss about the retailing industry and housing market in the US
  • To provide an overview of the various strategies adopted Home Depot and Lowe’s
  • To analyse the competition between Home Depot and Lowe’s.

Keywords : Home Improvement market; Core Competency & Competitive Advantage Case Study; Home centers; Home Depot; Lowe’s; US retailer; Home Depot vs Lowe’s; HR initiatives; Technology enabled supply chain; International Expansion; Frontrunner; data warehousing

Recently Bought Case Studies

    Recently Bought Case Studies

    Executive Interviews

  • Dr James O` TooleDr James O` Toole

    Dr James O` Toole, Daniels Distinguished Professor of Business Ethics at the University of Denver’s Daniels College of Business
    Speaks on The Making of a CEO
  • Paul BrackenPaul Bracken

    Prof. Paul Bracken, leading expert in global competition and the strategic application of technology in business and defense.
    Speaks on Midlife Crisis
  • Dr. Bolko V OetingerDr. Bolko V Oetinger

    Dr. Bolko V Oetinger, Senior Advisor, The Boston Consulting Group.
    Speaks on Business Model Innovation
  • View All Executive Interviews»

Contact us: IBS Case Development Centre (IBSCDC), IFHE Campus, Donthanapally, Sankarapally Road, Hyderabad-501203, Telangana, INDIA.
Mob: +91- 9640901313,

©2020 - 25 IBS Case Development Centre. All rights reserved. | Careers | Privacy Policy | Terms of Use | Disclosure | Site Map xml sitemap