Business Case Studies, Competitive Advantage Case Study, Yahoo!,Internet

print page
Tell A Friend

Case Categories

Competitive Advantage Case Study

Case Title:

Yahoo!—Eyeing the Next Big Thing on Internet

Publication Year : 2006

Authors: Ms. Mridu Verma

Industry: Internet and e-commerce


Case Code: CCA0038P

Teaching Note:  Not Available

Structured Assignment:  Not Available

Buy This Case Study


After the dismal financial performance in the early 2000s, Yahoo! (Yahoo) is on its way back to profitability in 2003. Under the guidance of Terry Semel (Semel) CEO Yahoo, the portal is on the way to becoming the largest media company in the world. With the spread of broadband, brand advertising is steadily becoming the largest source of revenue for online companies. As advertisers flock to Yahoo, Semel has a tough task of convincing traditional media, which is responsible for most of its content, to continue their relationship with Yahoo

Semel believes that ‘Social media” where content is generated by users themselves, through their photo and video blogs, podcasts and hyperlinks, is the “next big thing” on the internet both for the user and the advertiser. As Semel makes investments to make social media a reality, he wonders if his bet will pay off. With so much content being generated in Yahoo, will Yahoo be able to maintain the fine balance between guiding the user to the most relevant content and its own content?

Pedagogical Objectives:

  • To discuss Yahoo’s growth
  • To discuss the competition and changing markets
  • To discuss Yahoo’s new growth Strategy in changing environments

Keywords : Yahoo; Terry Semel; Core Competency & Competitive Advantage Case Study; Online brand advertising; Social media; Broadband; Search; Yahoo News; Yahoo Users; Flickr; Konfabulator; Strategy; Yahoo TV; Business Model; Hyperlinks; Blogs

Recently Bought Case Studies

    Recently Bought Case Studies

    Executive Interviews

  • Dr James O` TooleDr James O` Toole

    Dr James O` Toole, Daniels Distinguished Professor of Business Ethics at the University of Denver’s Daniels College of Business
    Speaks on The Making of a CEO
  • Paul BrackenPaul Bracken

    Prof. Paul Bracken, leading expert in global competition and the strategic application of technology in business and defense.
    Speaks on Midlife Crisis
  • Dr. Bolko V OetingerDr. Bolko V Oetinger

    Dr. Bolko V Oetinger, Senior Advisor, The Boston Consulting Group.
    Speaks on Business Model Innovation
  • View All Executive Interviews»

Contact us: IBS Case Development Centre (IBSCDC), IFHE Campus, Donthanapally, Sankarapally Road, Hyderabad-501203, Telangana, INDIA.
Mob: +91- 9640901313,

©2020 - 25 IBS Case Development Centre. All rights reserved. | Careers | Privacy Policy | Terms of Use | Disclosure | Site Map xml sitemap