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Competitive Strategies Case Study

Case Title:

Google- Emerging Threat to Microsoft Monopoly

Publication Year : 2005

Authors: Amy Sonpal, Dr. A.V Vedpuriswar

Industry: Internet and e-commerce


Case Code: CCA0020

Teaching Note: Not Available

Structured Assignment: Not Available

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Google Inc started as a research project by Larry Page and Sergey Brin was converted to commercial venture in 1998. The user friendly simplicity and innovative image of Google was a phenomenal success. By 2005, Google was a search engine industry leader and with its innovations in technology and new software products, it posed a threat to the software giant, Microsoft

The case talks about the competitive advantage Google had in terms of Innovation and technology. The Case focuses on the strategies Google used to become the market leader in Search Engine Industry and how it is becoming a threat for the market leader (Microsoft) in Software Industry. It highlights the challenges faced by Microsoft due to its lack of peripheral vision

Pedagogical Objectives:

  • To discuss and discover the core competency and competitive advantage of Google over its rivals
  • To understand the strategies followed by the market leader and the market challenger of the industry
  • To confer the peripheral vision Google displayed by venturing into related industry (software development)
  • To analyse and debate on the outcome of such rivalry in the industry and in related industries

Keywords : nnovation; Peripheral Vision; Diversification in related Industries; Challenging the Leader; Core Competency & Competitive Advantage Case Study; Growth Strategies of an Innovator; Competitive Advantage; Core competency

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