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Case Title:

The New York Times: Balancing Profitability And Traditional Journalism

Publication Year : 2005

Authors:  Susmita Nandi, Sumit Kumar Chaudhuri

Industry: Publishing

Region:USA

Case Code: CCA0013

Teaching Note: Not Available

Structured Assignment: Not Available

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Abstract:
The New York Times (Times), which has been credited with one hundred and eleven Pulitzer prizes and revered for its authentic journalism, is faced with several challenges. Arthur Sulzberger Jr, publisher of the Times, is faced with the challenge of justifying huge investments made for revamping the printed editions, and the expenses incurred from investigative reporting and finding new revenue streams for the company. The solution for increasing profitability might lie in its on-line version and the company is debating on the issue of levying a subscription fee for viewing its on-line content

Pedagogical Objectives:

  • To understand the viability of authentic journalism while pursuing the objective of increasing profit margins
  • To discuss whether The New York Times should be charging its on-line visitors for both its current and archive sections

Keywords : The New York Times; Printing and publishing industry; Competition in the newspaper industry; Corporate Strategies Case Study; Strategic partnerships between companies; Strategic decision making by management; On-line news channels; On-line subscription fees; On-line advertising; Print edition and on-line versions of newspapers; Significance of advertisement revenues; Nytimes.com; The New York Times Digital Company; Strategic investments in print and on-line editions; Business models of The New York Times; The Washington Post

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