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Competitive Advantage Case Study
Case Title:
Bangalore: On the verge of being 'Bangalored'
Publication Year : 2004
Authors: Devangana Sisodia & Sumit Kumar Chaudhuri
Industry: Information Technology and IT Enabled Services
Region:India
Case Code: CCA0010
Teaching Note: Not Available
Structured Assignment: Not Available
OR
Abstract:
Since the early 1990s, Bangalore has been the preferred outsourcing destination for multinational corporations like Texas Instruments, Intel, IBM, Cisco, Accenture and Microsoft apart from the Indian giants like TCS, Infosys and Wipro. Despite occupying a predominant position in the global outsourcing industry, a deteriorating infrastructure, high employee attrition rates and apathy of the regional government, many IT (information technology) companies are planning to relocate to other destinations.
Pedagogical Objectives:
- To discuss the rapid growth of Bangalore as the 'Silicon Valley' of India
- To discuss the factors that deglamorise Bangalore as a preferred outsourcing destination
Keywords : Outsourcing, Global outsourcing destination, Bangalore, IT (information technology) capital of India, Silicon Valley of India, Bangalore's growth, 'Bangalored', Outsourcing backlash, US offshoring backlash, Relocation, The growth of STP (Software technology parks) units in Bangalore, Software parks in Bangalore,Business Environment Case Study, IT industry composition in Bangalore, Software exports from Bangalore,Government and Business Environment Case Study, Upcoming outsourcing destinations in India
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