Popular Searches
Useful Links
Core Competency & Competitive Advantage Case Study




Case Title:
CIPLA: Generic Competence
Publication Year : 2004
Authors: G Srikanth
Industry: Health Care
Region:USA
Case Code: CCA0004
Teaching Note: Not Available
Structured Assignment: Not Available
Abstract:
Thanks to the Indian Patents Act 1970, Indian pharmaceutical companies became adept at reverse engineering. Minimal expenditure on R&D, low labour costs and low input costs due to availability of cheap indigenous raw materials contributed to lower production costs. These factors contributed to the Indian pharma industry becoming 'generics' driven. The growing problem of AIDS across the world, especially in poor countries of Africa, called for an urgent need of producing affordable drugs to combat the disease. Chemical Industrial and Pharmaceutical Laboratories (CIPLA), the third largest pharmaceutical company in India and one of the leading generics producers, offered to supply certain AIDS drugs to these countries, at about a tenth of the price offered by multinationals. This move by CIPLA sent the big pharma players across the world scurrying to lower their prices and to stop generic versions of their drugs being sold.
Pedagogical Objectives:
- To discuss the factors that made Indian Pharmaceutical industry generic driven
- To discuss how CIPLA utilized Indian Patents Act 1970 to offer drugs at lower prices and thereby challenging the big pharma companies of the world
Keywords : Chemical Industrial and Pharmaceutical Laboratories; CIPLA; Generic drugs and patented drugs; Medecins Sans Frontieres; World Health Organisation; Core Competency & Competitive Advantage Case Study; World Trade Organisation; Yusuf Hamied; Indian Patents Act 1970; General Agreement on Trade and Tariffs (GATT); Abbreviated new drug application; Zidovudine; Product patents and process patents; Doctors Without Borders; Pharmaceutical value chain; European Commission
Related Case Studies
Recently Bought Case Studies

Media and Entertainment Industry – Vol. II
Price: $25
Hardcover edition
ISBN 978-81-314-2119-2Managing Economies Vol.1
Price: $25
Hardcover edition
ISBN 978-81-314-1890-1Competitive Strategies Vol III
Price: $25
Hardcover edition
ISBN 978-81-314-2165-9- View all Casebooks »
Case Studies On
Course Case Mapping For Marketing Management - I
Price: $Course Case Mapping For Marketing Management - I - I
Hardcover editionCourse Case Mapping For Business Research Methods
Price: $Course Case Mapping For Business Research Methods - I
Hardcover editionCourse Case Mapping For Macro Economics and Business Environment
Price: $Course Case Mapping For Macro Economics and Business Environment - I
Hardcover edition- View All Course Casemaps>
Course Case Mapping For
An interview with Sri Oscar Fernandes, Minister of State (IC) for Labor and Employment, Govt of India
Price: Rs.1000An Interview with Mr. Jaswant Singh, Former Cabinet Minister, Government of India.
Price: Rs.1000An interview with Ed Cohen, Chief Learning Officer, Satyam Computer Services
Price: Rs.1000- View all Video Interviews»
Video Interviews
Training and Development
Executive Brief with Anjali Mukherjee
Highly Recommended for Human Resource Management / Training and Development CourseYou Can’t Play by Rules, Always
Executive Brief with R.D. Prasad, Product Manager.
Highly Recommended for Organizational Behavior CourseNew Recruit MBAs Attitudes
Executive Brief with Lopamudra Ray, Keya Gupta and Deepika Lingala.
Highly Recommended for Organizational Behavior Course- View all Executive Briefs»
Executive Brief
Prof. Kai-Alexander Schlevogt
Professor of international strategy and leadership at the National University of Singapore (NUS) Business School. He serves as Program Director of the Nestle Global Leadership Program, delivered in association with London Business School.
Speaks on Emerging MarketsDerek W Bunn
Professor at London Business School.
Speaks on Decision MakingProf. Reuben Abhraham
Professor & Director of EMSI, Indian School of Business
Speaks on Bottom of the Pyramid- View All Executive Interviews»