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Competitive Strategies Case Study

Case Title:

Nintendo’s Competitive Strategies in Gaming Console Market

Publication Year : 2007

Authors: Parvez Momin, Mridu Verma

Industry: Entertainment


Case Code: COM0210P

Teaching Note: Not Available

Structured Assignment: Not Available

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Nintendo Co. Ltd., one of the leading producers of video games in the world, is facing severe competition from Sony and Microsoft. Nintendo’s last launch, the Game Cube has failed to make a mark in the market place. In order to regain its market share in November 2006 the company has launched Wii videogame console. The case discusses Nintendo’s positioning, segmentation, pricing, marketing and product launch strategy of Wii. The Case further debates whether Nintendo can sustain the success of Wii or not.

Pedagogical Objectives:

  • To analyse the causes for decline of Nintendo in Electronic Gaming Console Industry
  • To analyse Nintendo's strategy for launch of its new console Wii to recover market share.

Keywords : Nintendo’s Decline; Gaming Industry; Strategy to recover market share; Wii; Xbox; Competitive Strategies Case Study; Play station; Nintendo; Game Cube; Video Games; CEO Satoru Iwata; New product launch strategy

Contents : 
Nintendo’s Decline
Strategy to Recover Market Share
Nintendo’s Advantage over Competition
Consolidated Statements of Cash Flows
Consolidated Balance Sheets
Interactive Entertainment Industry

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