Case Categories

Share |

Competitive Strategies Case Study

IBS CDC IBS CDC IBS CDC IBS CDC RSS Feed
Case Title:

HMV: Competing in the Digital World

Publication Year : 2007

Authors: Shital Vakharyia, Mridu Verma

Industry: Entertainment

Region:US

Case Code: COM0197P

Teaching Note: Not Available

Structured Assignment: Not Available

Buy This Case Study
OR





Abstract:
HMV Group plc (HMV) was one of the world’s leading retailers of music, DVD/video, computer games and books in the UK, US and Asia. An increase in the number of online purchase of CDs and DVDs, a rise in digital downloads and stiffer competition from general supermarkets had an adverse impact on HMV’s revenue in 2005. Changes in musical tastes also affected HMV's sales adversely. HMV hoped to improve its profitability by initiating fresh price cuts and expanding its online product offerings. To reverse the downfall, HMV introduced various initiatives. In late 2006, HMV had revamped its online and offline offer, as well as its pricing, to turn itself around.

Pedagogical Objectives:

  • Business dynamics of HMV
  • Impact of changing consumer taste and preferences
  • Competition in music industry and its impact on HMV
  • HMV’s revitalizing strategies.

Keywords : music retailer; waterstone; his master's voice; EMI; Billionconsumers' taste; Competitive Strategies Case Study; revitalizing; competitiors; market share; online offering; new pricing and promotional efforts; cyclic game market; Ottaker; hmv.co.uk; Kiosksand supermarket

Contents : 
His Master's Voice
HMV’s Competitors
Music Industry
Revitalising HMV
HMV’s new initiatives
HMV’s financial figure

Recently Bought Case Studies

    Recently Bought Case Studies
advertisement

    Executive Interviews

  • Kai Alexander SchlevogtKai Alexander Schlevogt

    Professor of international strategy and leadership at the National University of Singapore Business School. He serves as a Program Director of the Nestle Global Leadership Program, delivered in association with London Business School.
    Speaks on The China Factor
  • Lakshmi NarayananLakshmi Narayanan

    President and CEO Cognizant Technology Solutions
    Speaks on Indian IT Industry
  • Prof. Bala ChakravarthyProf. Bala Chakravarthy

    Professor of Strategy and International Management
    Speaks on Global Economy and Global Managers
  • View All Executive Interviews»






Contact us: IBS Case Development Centre, Survey No. 156/157, Dontanapalli Village, Shankerpalli Mandal, Ranga Reddy District, Hyderabad-501504, Telangana, INDIA,, Fax: 08147-236653,E-mail: casehelpdesk@ibsindia.org

©2003-2010 IBS Case Development Centre. All rights reserved. | Careers | Privacy Policy | Terms of Use | Disclosure | Site Map xml sitemap