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Competitive Strategies Case Study

Case Title:

HMV: Competing in the Digital World

Publication Year : 2007

Authors: Shital Vakharyia, Mridu Verma

Industry: Entertainment


Case Code: COM0197P

Teaching Note: Not Available

Structured Assignment: Not Available

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HMV Group plc (HMV) was one of the world’s leading retailers of music, DVD/video, computer games and books in the UK, US and Asia. An increase in the number of online purchase of CDs and DVDs, a rise in digital downloads and stiffer competition from general supermarkets had an adverse impact on HMV’s revenue in 2005. Changes in musical tastes also affected HMV's sales adversely. HMV hoped to improve its profitability by initiating fresh price cuts and expanding its online product offerings. To reverse the downfall, HMV introduced various initiatives. In late 2006, HMV had revamped its online and offline offer, as well as its pricing, to turn itself around.

Pedagogical Objectives:

  • Business dynamics of HMV
  • Impact of changing consumer taste and preferences
  • Competition in music industry and its impact on HMV
  • HMV’s revitalizing strategies.

Keywords : music retailer; waterstone; his master's voice; EMI; Billionconsumers' taste; Competitive Strategies Case Study; revitalizing; competitiors; market share; online offering; new pricing and promotional efforts; cyclic game market; Ottaker;; Kiosksand supermarket

Contents : 
His Master's Voice
HMV’s Competitors
Music Industry
Revitalising HMV
HMV’s new initiatives
HMV’s financial figure

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