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Home Appliances and Personal Care Products Case Studies

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Case Code Case Title Case Studies Structured Assignment Teaching Notes Re-Print Permission
MKS0072P Pidilite Industries: Fevicol Success Story
MES0056B BenQ Corporation: Entering the Branded CellPhone Market in China
MAA0026 Gillette's Merger with P&G: The Strategic Fit
LDS0014 Reviving Sanyo: Experimenting with an Inexperienced CEO
IPD0018 Reckitt Benckiser: Growing Through Innovations
INA0061B The Chinese Luxury Goods Industry in 2005
GRS0107B Payless worn down at the Heel: Makeover strategies in 2005
GRS0078 Geox: The Italian Shoemaker's Expansion Strategies
FMB0004 Estée Lauder: The Family-Owned Cosmetic Manufacturer's Growth Strategies
CSR0015 The Body Shop: The Ethical Beauty Retailer’s Growth Strategies
CSB0021A Razors Duel: For Women's Sake!
CSB0003 The Changing Style: Versace's Veracity?
COT0004 Sir Howard Stringer at Sony: Delivering 'American Results' for a Japanese Company?
COM0094 Samsung vs. Sony: From Benchmarking to Outsmarting
BBP0024 Samsonite: The US Luggage Manufacturer's Branding Strategies
RTS0038 VIP: The Indian Luggage Carrier’s Turnaround Strategies
POS0002 La-Z-Boy: Changing Style
OPM0006 Electrolux: Reinventing operations in North America
MKS0013 Price Wars in the Indian Detergent Market
MKS0010 P&G in US Toothpaste Market: A Formidable Comeback

    Executive Inerviews

  • Richard B ChaseRichard B Chase

    Richard B Chase is considered the founder of the field of Service Operations Management
    Speaks on Building Trust
  • Shantanu DuttaShantanu Dutta

    Shantanu Dutta is currently the Vice Dean for Graduate Programs at Marshall School of Business USC.
    Speaks on Building Trust
  • View All Executive Interviews»


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