Industry Case Studies, Home Appliances and Personal Care Products Case Study

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Home Appliances and Personal Care Products Case Studies

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Case Code Case Title Case Studies Structured Assignment Teaching Notes Re-Print Permission
GRS0186A Electrolux’s Growth Dilemma Middle Market Strategy
BBP0101C Titan Watches – Creating a ‘Stylish, Functional’ Brand
BBP0094A Beiersdorf AG’s Brand Architecture Strategies: Challenges in Nurturing an Umbrella Brand Nivea
POS0026A Samsonite’s Repositioning Strategies
MKS0112B AXE Effect in the US: Success through Viral Marketing?
MKS0089 P&G in Mexico: Profiting from Product and Marketing Innovations?
MAA0091 P&G and Gillette’s Merger: Oral Care Products (Brand) Integration Challenges
INA0087 Cosmetic Industry (B): L’Oreal’s Globalisation strategies
INA0085 Cosmetic Industry (A): New Growth Avenues, New Market, New Challenges and Old Solutions?
DIS0023K Philips: Divesting the Semi-conductor Business
CSB0016 L’Oreal in India: Marketing to Middle Class Consumers with Premium Prices?
COM0145C Screen Wars - LCD vs. Plasma
BBP0087 Alessi: Managing Brand Equity at the Italian Design Firm
BBP0082B Old Spice: Strategies to transform its brand image
BBP0081P P&G’s brand Management Strategy for Tide in the US
BBP0080P Nivea’s Brand Extension Strategy in the US Market
BBP0072K Sharp: Rejuvenating its TV Brand
BBP0070B Will Gillette’s Fusion Brand Match its Mach 3 Brand’s Success?
TRT0047P Maytag: In need of repair
RTS0116P Turning Around Revlon

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