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Home Appliances and Personal Care Products Case Studies

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Case Code Case Title Case Studies Structured Assignment Teaching Notes Re-Print Permission
SUP0018IRC Leadership Change at Unilever: Can Paul Polman build on the Achievements of Patrick Cescau?
SCJ0031IRC Indian Aviation Market: Impact of Kingfisher-Air Deccan Deal on LCCs
MM0067 Hindustan Unilever Limited’s Rexona: Repositioning ‘Rexona’ Deodorant
MM0064 P&G’s Tremor – Reinventing Marketing by Word of Mouth
MM0056 Samsung Electronics in 2005
MAA0213IRC Tapping Emerging Markets through Acquisitions:A Right Move by L’Oreal?
IPD0110IRC Design Thinking': An Innovative Problem-solving Approach at P&G
GGL0055 Global Footprints of the Indian MNC, Marico: The 3L Strategy
CSB0023 : Crafting a Brand Positioning With Reference Groups
CCA0056 Eveready's LED Lantern: Overstretching Its Core Competency?
BBP0130IRC P&G: Reviving Hair Care Brand 'Herbal Essences' Through Rebranding
MM0024 IKEA in Japan: The Market Re-entry Strategies
MM0013 P&G: From Mass to Micromarketing
MM0002 Titan Industries – Getting the Marketing Mix Right
BBP0107 Revlon’s Revolving Fortunes: Resolving the ‘Core’ Brand Challenges
RTS0103P Motorola – Losing its ‘Razr’s’ Edge
MKS0113 Unilever's Digital Media Strategy
MES0082C Pond’s Foray into the Premium Segment – Will the ‘Miracle’ Work?
LDS0027C Colgate-Palmolive: Leadership Style of Reuben Mark

    Executive Inerviews

  • Richard B ChaseRichard B Chase

    Richard B Chase is considered the founder of the field of Service Operations Management
    Speaks on Building Trust
  • Shantanu DuttaShantanu Dutta

    Shantanu Dutta is currently the Vice Dean for Graduate Programs at Marshall School of Business USC.
    Speaks on Building Trust
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