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General Business Case Studies

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Case Code Case Title Case Studies Structured Assignment Teaching Notes Re-Print Permission
BRM0011 Stream: Accomplishing Success Through Perfect Data Analysis
BRM0010 Survey in Trade Show: Participant Communication Instruments
BRM0009 Exploring Primary and Secondary Data: Lessons to Learn
BRM0008 Krupa Medical Stores – Evaluating its Brand Image using Semantic Differential Scaling
BRM0007 Global Stance on Malaria: Using Thurstone Scaling
BRM0006 City Couriers: Dilemma in Design Experiment
BRM0005 New Product Design Experiment at iConnect
BRM0004 The Initial Hiccups of a Startup Brand
BRM0003 Saturn Clothing Company: Measuring Customer Satisfaction using Likert Scaling
BRM0002 Assessment of Retail Credit in a Private Bank with the help of ‘Discriminant Analysis’
BRM0001 Demand Forecasting of Magic Foods using Multiple Regression Analysis Technique
MOP0020 Foreign Currency Reserves in Emerging Economies: Inflationary Pressures
MEBE0013 US Financial Crisis: Is this Great Depression II in the making?
MEBE0003 Chinese State-owned Enterprises – Redefining the Role of Government in Business
LDS0029 Royal Military Academy Sandhurst (RMAS): Leadership lessons
HRM0039C Formation of Global Trade Unions: Prospects and Challenges
GBE0066 Fidel Castro’s Cuba: Waiting for an Economic Miracle?
FCP0016 Economics and US Presidential Elections
ECC0012 US Financial Crisis: The Chinese Connection
CSR0054 Global Warming and Climate Change (C): Ethical Retailing

    Executive Inerviews

  • Richard B ChaseRichard B Chase

    Richard B Chase is considered the founder of the field of Service Operations Management
    Speaks on Building Trust
  • Shantanu DuttaShantanu Dutta

    Shantanu Dutta is currently the Vice Dean for Graduate Programs at Marshall School of Business USC.
    Speaks on Building Trust
  • View All Executive Interviews»


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