Industry Case Studies, Entertainment Case Study

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Entertainment Case Studies

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Case Code Case Title Case Studies Structured Assignment Teaching Notes Re-Print Permission
INA0055B Drive-in theatres in the US- On the comeback trial?
GRS0171K Brand `Bollywood`: Going Global
GRS0080 Avid Technology Inc: The US Digital Tool Provider's Growth Strategies
CSB0008 Bono’s “Red Brand”: Targeting “Conscience Consumers”
CSB0006 Indian Television's Music Reality Shows: Ephemeral Fame Providers or Enduring Career Launchers?
COS0072A Time Warner: Dick Parson's Dilemma
COS0065 Royal Charter Review: BBC's Radical Overhaul?
COS0037 Disney in the Digital Age: Profiting from New Media Platforms
COM0122 Nancy Tellem's Competitive Strategies for CBS Paramount Television Network Entertainment Group: The Future Challenges
COM0118 PVR Cinemas: Competitive Strategies of the Indian Cineplex Pioneer
CCA0022 BSkyB: James Murdoch's 'Differentiating' Growth Strategies
BOS0007 Hollywood’s Lionsgate Entertainment: Defying the Big Players and Creating a Niche Market and Marketing
BBP0035A Gaming - An Emerging Opportunity
TRT0024 BSkyB: Troubled Times
SUP0011C Rupert Murdoch’s News Corporation: The Succession Dilemmas
SPN0001 The Viacom Inc. Split-up: Opportunities and Challenges
SCJ0008 Sony-BMG Joint Venture: Lessons from a Dis-Jointed venture
RTS0111K Viacom - Restructuring for Growth
MKS0027A Jassi – The Marketing of a Television Serial
MES0049C Hollywood’s Foray into China

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