Industry Case Studies, Entertainment Case Study

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Entertainment Case Studies

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Case Code Case Title Case Studies Structured Assignment Teaching Notes Re-Print Permission
COM0259IRC The Price War: Netflix Vs Blockbuster
COM0250IRC Hasbro's Response to Scrabulous: Legally Right, but Risking Popularity?
BOS0014IRC Stage Musicals: Altering the South Korean Entertainment Landscape?
BOS0013IRC Ronnie Screwvala: Trying to professionalise Bollywood?
BOS0012 Virtual World's 'Second Life': INSEAD's New Campus
BBP0127IRC Managing Personality Brands: The Harry Potter Saga
BBP0125IRC James Bond and Product Placements: Marketers’ Cine Connection with the Meta Brand
BBP0114 Oprah Winfrey's 'Celebrity Brand": Will It Work Wonders for ' The Oprah Winfrey Network'?
SCJ0022 Slumdog Millionaire (A): Accolades and Acrimonies
POS0017 Turner–Miditech’s Planned Launch of ‘Real’ Channel in India: Will It Succeed?
OB0009 Miramax: A Victim of Interpersonal Conflict?
MM0027 Brand Bond: The World Is Not Enough
GGL0051 Hollywood in Bombay – Bollywood in Beverly Hills: Indian Film Industry’s New Global Value Chain
FM0020 Women-led Family-owned Businesses: Capital Structure of Balaji Telefilms Ltd.
COM0227 Nintendo’s Innovation Strategies: A Sustainable Competitive Advantage?
BSM0044 Direct To Home (DTH) in India: Direct-to-loss?
RTS0153B Hybrid Digital Radio, an upgrade to terrestrial radio: Will it bring back the listeners?
POS0032B Fox Business Network (FBN) – Talking Business to the Common Man?
POS0019 Viacom 18’s Colors channel in India: Colorful Market Entry and Positioning Strategies
MAA0152C Blockbuster Acquires Movielink: A Growth Strategy?

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