Business Case Studies, India Case Study

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Case Code Case Title Case Studies Structured Assignment Teaching Notes Re-Print Permission
MM0067 Hindustan Unilever Limited’s Rexona: Repositioning ‘Rexona’ Deodorant
MM0063 Tata Tea’s Jaago Re! Campaign: The Social-Cause Marketing Initiatives and Long-term Branding Initiatives
MM0051 Mahindra & Mahindra (B): An Emerging Global Giant?
MKS0137IRC Commercialisation of the Game of Cricket: Is it a Win-win Situation?
MKS0135IRC Airtel vs. Reliance: Indian Telecom Giants Price War
MKS0133IRC Ringing Youngsters – Virgin's Distinctive Market Segmentation in India
MKS0130IRC ITC's Packaged Food Business: Towards Market Leadership
MKS0127IRC Dilip Chhabria's Focus on a Niche Market - Can it Sustain?
MKS0119 Nokia’s Rural Marketing Strategies in India: Reaching Out to the Bottom of Pyramid
MES0103IRC Vogue in India: The Market Entry Strategy
MES0102IRC Virgin Mobile's Entry Strategies in India
MES0101IRC Tesco's Big Plans To Enter Indian Retail
MES0098IRC Telenor's Entry into Indian Mobile Market: Too Late and Expensive?
MES0095IRC Japan's Docomo's Entry into Indian Telecom Market: Can it Tap the Growth in India?
MES0094IRC IVRCL, An Indian Construction Behemoth's Forays in to Real Estate Targeting The Niche Brown Collars- Will The Formula Work?"
MES0093IRC Indian DTH Market: Can Reliance Big TV Ride on the Growth Wave?
MES0088 Apple iPhone in India: Emotionally Connected Vs Product-Price Performance Disconnected?
MEBE0037 Indian Automobile Industry: Is it Going to be the ‘Global Small Car Hub’?
MEBE0011 Demand for and Supply of Money: A Case of India



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    Executive Inerviews

  • Richard B ChaseRichard B Chase

    Richard B Chase is considered the founder of the field of Service Operations Management
    Speaks on Building Trust
  • Shantanu DuttaShantanu Dutta

    Shantanu Dutta is currently the Vice Dean for Graduate Programs at Marshall School of Business USC.
    Speaks on Building Trust
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